---
title: ToolRouter — Agent Use Case Guide
description: Step-by-step guide for completing a task with a specific AI agent using ToolRouter.
url: https://toolrouter.com/tools/ugc-content/use-cases/build-ugc-social-posts/openclaw
---
# How to Build UGC Social Posts with OpenClaw

OpenClaw turns UGC content generation into a scalable production pipeline optimized for teams managing multiple brands or campaigns simultaneously. Queue up audience research and creative generation across different products, target segments, or campaign angles in a single session, and receive structured output you can feed directly into ad platforms, creative review tools, or content approval workflows. The batch-oriented approach ensures consistent quality and format across all generated assets, reducing manual cleanup.

## Setup

openclaw mcp add toolrouter -- npx -y toolrouter-mcp

## Steps

1. Connect ToolRouter: openclaw mcp add toolrouter -- npx -y toolrouter-mcp
2. Ask: "Research the audience for [brand] and generate organic-style social posts"
3. OpenClaw returns audience insights and UGC-style post content
4. Request: "Make the posts feel more like real customer conversations"
5. Refine and schedule the content across your social channels

## Example Prompt

```
Create UGC-style social posts for a pet food brand. They should sound like real dog owners sharing their experience.
```

## Tips

- Use audience research to match the exact language and tone of your community
- Ask for posts that reference common scenarios your audience relates to
- Generate more variations than you need and pick the most authentic ones
