---
title: ToolRouter — Use Case
description: Step-by-step guide for a real-world ToolRouter use case with agent-specific instructions.
url: https://toolrouter.com/tools/ugc-content/use-cases/build-ugc-social-posts
---
# Build UGC-Style Social Media Posts

The most effective social media posts do not look like marketing. They look like something a real person would share with their friends. UGC-style organic posts earn higher engagement, better reach through platform algorithms, and more genuine interactions than polished brand content.

ToolRouter's research_audience skill identifies how your target audience communicates on social media -- their language, concerns, humor, and content preferences. Then generate_creative produces posts that match that natural voice while incorporating your brand message subtly enough that it does not trigger the "this is an ad" response.

This is essential for social media managers maintaining consistent posting schedules, brands building community through relatable content, and marketers testing organic-style content alongside paid campaigns. The result is content that earns engagement on its own merit rather than relying on paid distribution.

**Tool:** [UGC Content](https://toolrouter.com/tools/ugc-content)
**Skills:** research_audience, generate_creative

## Agent Guides

- [How to Build UGC Social Posts with Claude](https://toolrouter.com/tools/ugc-content/use-cases/build-ugc-social-posts/claude): Guide for Claude
- [How to Build UGC Social Posts with ChatGPT](https://toolrouter.com/tools/ugc-content/use-cases/build-ugc-social-posts/chatgpt): Guide for ChatGPT
- [How to Build UGC Social Posts with Copilot](https://toolrouter.com/tools/ugc-content/use-cases/build-ugc-social-posts/copilot): Guide for Copilot
- [How to Build UGC Social Posts with OpenClaw](https://toolrouter.com/tools/ugc-content/use-cases/build-ugc-social-posts/openclaw): Guide for OpenClaw
