---
title: ToolRouter — Agent Use Case Guide
description: Step-by-step guide for completing a task with a specific AI agent using ToolRouter.
url: https://toolrouter.com/tools/social-media-search/use-cases/monitor-competitor-activity/claude
---
# How to Monitor Competitor Activity with Claude

Claude turns competitor monitoring into a regular terminal intelligence briefing. Search for competitor content and Claude summarizes their recent activity, identifies strategic shifts, and flags notable campaigns. Ask follow-up questions like "are they increasing their TikTok presence?" or "what new messaging are they testing?" for an interactive competitive activity review.

## Setup

claude mcp add toolrouter -- npx -y toolrouter-mcp

## Steps

1. Connect ToolRouter: claude mcp add toolrouter -- npx -y toolrouter-mcp
2. Ask Claude: "Search for mentions of CompetitorBrand on TikTok and YouTube"
3. Claude finds content and conversations about the competitor
4. Ask: "Are they running any new campaigns? Who is promoting their products?"
5. Claude identifies campaigns, partnerships, and audience reception patterns

## Example Prompt

```
Monitor what CompetitorBrand is doing on social media. Search for them on TikTok and YouTube and tell me about any active campaigns or creator partnerships.
```

## Tips

- Ask Claude to identify competitor creator partnerships you could target
- Run weekly competitor monitoring to catch new campaign launches early
- Claude can assess how competitor campaigns are being received by the audience
