---
title: ToolRouter — Use Case
description: Step-by-step guide for a real-world ToolRouter use case with agent-specific instructions.
url: https://toolrouter.com/tools/social-media-search/use-cases/monitor-brand-mentions
---
# Monitor Brand Mentions

Your brand is being talked about on social media whether you are monitoring it or not. Customers share unboxing videos on TikTok, reviewers post opinions on YouTube, and users mention your brand in comments and captions. Missing these conversations means missing feedback, opportunities, and potential crises.

ToolRouter's Social Media Search tool lets you search for your brand name, product names, and related keywords across TikTok and YouTube. You find the actual content where your brand appears -- not just mentions, but the full context of how people are talking about you, the sentiment behind it, and the reach of each mention.

This is a critical workflow for brand managers, PR teams, and community managers who need real-time awareness of how their brand is perceived. The data feeds crisis detection, UGC campaigns, community engagement, and competitive intelligence.

**Tool:** [Social Media Search](https://toolrouter.com/tools/social-media-search)
**Skills:** search_tiktok_keywords, search_youtube

## Agent Guides

- [How to Monitor Brand Mentions with Claude](https://toolrouter.com/tools/social-media-search/use-cases/monitor-brand-mentions/claude): Guide for Claude
- [How to Monitor Brand Mentions with ChatGPT](https://toolrouter.com/tools/social-media-search/use-cases/monitor-brand-mentions/chatgpt): Guide for ChatGPT
- [How to Monitor Brand Mentions with Copilot](https://toolrouter.com/tools/social-media-search/use-cases/monitor-brand-mentions/copilot): Guide for Copilot
- [How to Monitor Brand Mentions with OpenClaw](https://toolrouter.com/tools/social-media-search/use-cases/monitor-brand-mentions/openclaw): Guide for OpenClaw
