---
title: ToolRouter — Use Case
description: Step-by-step guide for a real-world ToolRouter use case with agent-specific instructions.
url: https://toolrouter.com/tools/social-media-search/use-cases/find-user-generated-content
---
# Find User-Generated Content

User-generated content is marketing gold. It is more authentic than branded content, more trusted by consumers, and free to create. The challenge is finding it -- your customers are creating UGC across TikTok and YouTube every day, but without systematic discovery, most of it goes unnoticed and unused.

The Social Media Search tool lets you search for content mentioning your brand, products, or related keywords. You find real customers sharing genuine experiences -- unboxing videos, product reviews, tutorials, and lifestyle content featuring your products. This content can be repurposed (with permission) for ads, social proof, and website content.

This workflow is essential for UGC marketing managers, social media teams building content libraries, and e-commerce brands looking to leverage authentic customer voices. The most effective UGC programs start with finding the content that already exists.

**Tool:** [Social Media Search](https://toolrouter.com/tools/social-media-search)
**Skills:** search_tiktok_keywords, search_youtube

## Agent Guides

- [How to Find User-Generated Content with Claude](https://toolrouter.com/tools/social-media-search/use-cases/find-user-generated-content/claude): Guide for Claude
- [How to Find User-Generated Content with ChatGPT](https://toolrouter.com/tools/social-media-search/use-cases/find-user-generated-content/chatgpt): Guide for ChatGPT
- [How to Find User-Generated Content with Copilot](https://toolrouter.com/tools/social-media-search/use-cases/find-user-generated-content/copilot): Guide for Copilot
- [How to Find User-Generated Content with OpenClaw](https://toolrouter.com/tools/social-media-search/use-cases/find-user-generated-content/openclaw): Guide for OpenClaw
