---
title: ToolRouter — Use Cases
description: Real-world use cases and step-by-step guides for a ToolRouter tool.
url: https://toolrouter.com/tools/social-media-search/use-cases
---
# Social Media Search — Use Cases

8 use cases for Social Media Search.

- [Monitor Brand Mentions](https://toolrouter.com/tools/social-media-search/use-cases/monitor-brand-mentions): Search for your brand name across TikTok and YouTube to find organic mentions and user-generated content.
- [Track Hashtag Conversations](https://toolrouter.com/tools/social-media-search/use-cases/track-hashtag-conversations): Monitor conversations around specific hashtags to understand trending topics and audience sentiment.
- [Find User-Generated Content](https://toolrouter.com/tools/social-media-search/use-cases/find-user-generated-content): Search for organic user-generated content about your brand or products to repurpose in marketing.
- [Research Social Trends](https://toolrouter.com/tools/social-media-search/use-cases/research-social-trends): Search for trending keywords and hashtags across platforms to identify emerging social media trends.
- [Monitor Competitor Activity](https://toolrouter.com/tools/social-media-search/use-cases/monitor-competitor-activity): Search for competitor brand names and products across social platforms to track their campaigns and activity.
- [Find Customer Feedback](https://toolrouter.com/tools/social-media-search/use-cases/find-customer-feedback): Search social media for honest customer feedback and product reviews to inform product decisions.
- [Track Event Conversations](https://toolrouter.com/tools/social-media-search/use-cases/track-event-conversations): Monitor social media conversations around industry events, conferences, and webinars in real time.
- [Discover Viral Content](https://toolrouter.com/tools/social-media-search/use-cases/discover-viral-content): Search for the most-shared and most-viewed content on specific topics to find viral inspiration.
