---
title: ToolRouter — Agent Use Case Guide
description: Step-by-step guide for completing a task with a specific AI agent using ToolRouter.
url: https://toolrouter.com/tools/social-media-content/use-cases/track-brand-content-performance/claude
---
# How to Track Brand Content Performance with Claude

Claude turns brand content tracking into a diagnostic terminal conversation. Pull your recent posts and Claude analyzes performance patterns, identifying what drove your best content and what underperformed. Ask follow-up questions like "why did our video posts outperform carousels this month?" or "is our engagement rate improving?" for an interactive performance debrief.

## Setup

claude mcp add toolrouter -- npx -y toolrouter-mcp

## Steps

1. Connect ToolRouter: claude mcp add toolrouter -- npx -y toolrouter-mcp
2. Ask Claude: "Pull our recent Instagram posts and TikTok videos from @ourbrand"
3. Claude fetches posts with engagement metrics for each piece of content
4. Ask: "Which posts performed best this week and what do they have in common?"
5. Claude identifies performance trends and content themes driving engagement

## Example Prompt

```
Pull our latest Instagram posts and TikTok videos for @ourbrand. Analyze which content performed best and tell me what patterns drive the highest engagement.
```

## Tips

- Ask Claude to calculate engagement rates, not just raw counts, for fair comparison
- Request weekly performance summaries you can share with your team
- Claude can identify the optimal content mix based on your performance data
