---
title: ToolRouter — Agent Use Case Guide
description: Step-by-step guide for completing a task with a specific AI agent using ToolRouter.
url: https://toolrouter.com/tools/social-media-content/use-cases/track-brand-content-performance/chatgpt
---
# How to Track Brand Content Performance with ChatGPT

ChatGPT tracks brand content performance with executive-level reporting, pulling your posts and generating a comprehensive performance dashboard. It identifies trends, calculates key metrics, and produces actionable recommendations formatted for leadership review. Includes competitive context to show how your performance compares to industry benchmarks.

## Setup

{"mcpServers":{"toolrouter":{"command":"npx","args":["-y","toolrouter-mcp"]}}}

## Steps

1. Configure ToolRouter in ChatGPT
2. Ask: "Get our recent Instagram posts and YouTube videos for @ourbrand"
3. ChatGPT returns content with engagement metrics and trend analysis
4. Request: "Create a weekly performance report highlighting top posts and underperformers"
5. Ask for content recommendations based on what performed best

## Example Prompt

```
Pull @ourbrand's recent social media content. Create a performance report with our top posts and recommendations for next week.
```

## Tips

- ChatGPT creates polished performance reports for stakeholder meetings
- Ask for a content audit that categorizes posts by theme and performance tier
- Request a data-driven content calendar for the upcoming week
