---
title: ToolRouter — Agent Use Case Guide
description: Step-by-step guide for completing a task with a specific AI agent using ToolRouter.
url: https://toolrouter.com/tools/social-media-content/use-cases/research-viral-post-formats/openclaw
---
# How to Research Viral Post Formats with OpenClaw

OpenClaw automates viral format research by batch-pulling top-performing posts across platforms and systematically extracting format patterns. Output includes structured format taxonomies with performance metrics, success factor weights, and template specifications. Feed into content creation tools for data-driven format selection at scale.

## Setup

openclaw mcp add toolrouter -- npx -y toolrouter-mcp

## Steps

1. Connect ToolRouter: openclaw mcp add toolrouter -- npx -y toolrouter-mcp
2. Ask: "Pull TikTok videos and Instagram Reels from top creators in my niche"
3. OpenClaw returns content sorted by engagement metrics
4. Request: "What format patterns do the top performers have in common?"
5. Adapt the winning formats for your own content strategy

## Example Prompt

```
Find the most viral video formats in the beauty niche. Pull recent TikTok and Instagram content and identify the patterns.
```

## Tips

- Focus on engagement rate rather than raw view counts for format quality signals
- Ask for format comparisons across platforms -- what works on TikTok may differ from Instagram
- Run this research quarterly to stay current on evolving format trends
