---
title: ToolRouter — Agent Use Case Guide
description: Step-by-step guide for completing a task with a specific AI agent using ToolRouter.
url: https://toolrouter.com/tools/social-media-content/use-cases/benchmark-engagement-rates/openclaw
---
# How to Benchmark Engagement Rates with OpenClaw

OpenClaw automates engagement benchmarking by batch-pulling posts from your accounts, competitors, and industry leaders simultaneously. Output includes normalized engagement rates, percentile rankings, and platform-specific comparisons in structured formats. Run monthly to track your competitive engagement position over time.

## Setup

openclaw mcp add toolrouter -- npx -y toolrouter-mcp

## Steps

1. Connect ToolRouter: openclaw mcp add toolrouter -- npx -y toolrouter-mcp
2. Ask: "Pull recent posts for our brand and competitors on Instagram and TikTok"
3. OpenClaw returns content with engagement data for all accounts
4. Request: "Compare engagement rates and tell me where we stand"
5. Set data-driven improvement targets based on the benchmarks

## Example Prompt

```
Benchmark our engagement rates against @comp1 and @comp2. Are we above or below the industry average?
```

## Tips

- Run benchmarks quarterly to track your competitive position over time
- Ask for separate benchmarks per platform since rates vary significantly
- Use benchmarks to set realistic KPIs rather than arbitrary targets
