---
title: ToolRouter — Agent Use Case Guide
description: Step-by-step guide for completing a task with a specific AI agent using ToolRouter.
url: https://toolrouter.com/tools/social-media-content/use-cases/benchmark-engagement-rates/claude
---
# How to Benchmark Engagement Rates with Claude

Claude turns engagement benchmarking into an analytical terminal conversation. Pull posts from your accounts and competitors, and Claude calculates engagement rates, compares them against industry benchmarks, and discusses the factors driving performance differences. Ask follow-up questions to investigate specific metrics or content types for a thorough benchmarking analysis.

## Setup

claude mcp add toolrouter -- npx -y toolrouter-mcp

## Steps

1. Connect ToolRouter: claude mcp add toolrouter -- npx -y toolrouter-mcp
2. Ask Claude: "Pull recent Instagram posts and TikTok videos for @ourbrand, @comp1, and @comp2"
3. Claude fetches content with engagement data for all accounts
4. Ask: "Calculate average engagement rates for each account and compare them"
5. Claude produces a benchmark report showing where you stand relative to competitors

## Example Prompt

```
Benchmark our engagement rates against competitors. Pull recent posts for @ourbrand, @comp1, @comp2 on Instagram and TikTok and compare average engagement rates.
```

## Tips

- Ask Claude to segment engagement rates by content type for a fairer comparison
- Request realistic engagement rate targets based on the benchmark data
- Claude can identify which content types have the most room for improvement
