---
title: ToolRouter — Agent Use Case Guide
description: Step-by-step guide for completing a task with a specific AI agent using ToolRouter.
url: https://toolrouter.com/tools/social-media-content/use-cases/analyze-competitor-content-strategy/claude
---
# How to Analyze Competitor Content Strategy with Claude

Claude turns competitive content analysis into an interactive terminal investigation. Pull competitor posts and Claude identifies the patterns -- posting cadence, content themes, format preferences, and engagement drivers. Ask follow-up questions like "what topics are they covering that we are not?" or "which content format gets them the most engagement?" for a deep strategic analysis.

## Setup

claude mcp add toolrouter -- npx -y toolrouter-mcp

## Steps

1. Connect ToolRouter: claude mcp add toolrouter -- npx -y toolrouter-mcp
2. Ask Claude: "Pull the latest Instagram posts and TikTok videos for @competitor using the social-media-content tool"
3. Claude fetches recent content with engagement metrics for each post
4. Ask: "What content formats and topics are getting the most engagement?"
5. Claude identifies patterns in their strategy and suggests how to adapt them for your brand

## Example Prompt

```
Analyze @competitor's content strategy. Pull their recent Instagram posts and TikTok videos, then tell me what formats and topics drive the most engagement.
```

## Tips

- Ask Claude to compare two competitors side-by-side to find differentiating content themes
- Request a content calendar template based on what works for your competitors
- Claude can identify underserved content formats that competitors are not using yet
