---
title: ToolRouter — Agent Use Case Guide
description: Step-by-step guide for completing a task with a specific AI agent using ToolRouter.
url: https://toolrouter.com/tools/social-media-comments/use-cases/research-campaign-reactions/openclaw
---
# How to Research Campaign Reactions with OpenClaw

OpenClaw automates campaign reaction analysis by batch-pulling comments from all campaign posts across platforms in one operation. Output includes structured sentiment data per creative variant, platform comparison metrics, and key quote extraction. Feed into your campaign reporting pipeline for automated retrospective generation.

## Setup

openclaw mcp add toolrouter -- npx -y toolrouter-mcp

## Steps

1. Connect ToolRouter: openclaw mcp add toolrouter -- npx -y toolrouter-mcp
2. Ask OpenClaw: "Pull comments from our campaign posts across TikTok and YouTube"
3. OpenClaw collects comments and analyzes audience reactions
4. Ask: "Summarize the overall campaign reception with key quotes"

## Example Prompt

```
Collect comments from our TikTok and YouTube campaign posts. Analyze the reactions, identify the top praise and criticism themes, and pull representative quotes.
```

## Tips

- Ask for representative quotes to include in campaign reports for stakeholders
- Compare reactions over time if running an ongoing campaign with multiple posts
