---
title: ToolRouter — Agent Use Case Guide
description: Step-by-step guide for completing a task with a specific AI agent using ToolRouter.
url: https://toolrouter.com/tools/seo/use-cases/monitor-competitor-seo-changes/claude
---
# How to Monitor Competitor SEO Changes with Claude

Claude monitors competitor SEO changes and helps you interpret what their optimizations mean strategically. After fetching the latest data, discuss which changes signal a new content strategy, ask Claude to compare current results with previous analyses, and get recommendations for how to respond to competitor moves.

## Setup

claude mcp add toolrouter -- npx -y toolrouter-mcp

## Steps

1. Connect ToolRouter: claude mcp add toolrouter -- npx -y toolrouter-mcp
2. Ask Claude: "Analyze the current SEO state of competitor.com/key-page"
3. Save the results as your baseline (Claude can format them for your notes)
4. Run the same analysis periodically: "Check competitor.com/key-page again and compare with last time"
5. Claude highlights what changed and suggests how to respond

## Example Prompt

```
Analyze competitor.com/pricing SEO right now. Next week I'll ask you to check it again and tell me what changed.
```

## Tips

- Set up a regular cadence — weekly or biweekly for key competitor pages
- Focus on pages competing for your most valuable keywords
- Ask Claude to suggest counter-optimizations when competitors improve
