---
title: ToolRouter — Agent Use Case Guide
description: Step-by-step guide for completing a task with a specific AI agent using ToolRouter.
url: https://toolrouter.com/tools/seo/use-cases/monitor-competitor-seo-changes/chatgpt
---
# How to Monitor Competitor SEO Changes with ChatGPT

ChatGPT tracks competitor SEO changes and translates them into strategic insights. It identifies meaningful pattern shifts in competitor optimizations, explains what the changes likely target, and can draft response strategies or content briefs that help you maintain your competitive position in search results.

## Setup

{"mcpServers":{"toolrouter":{"command":"npx","args":["-y","toolrouter-mcp"]}}}

## Steps

1. Configure ToolRouter in ChatGPT
2. Ask: "Analyze competitor.com/page and create a baseline SEO report"
3. Save the report for future comparison
4. Periodically re-analyze and compare: "Has anything changed on competitor.com/page?"
5. Get recommendations for how to respond to their changes

## Example Prompt

```
Create an SEO baseline for competitor.com/product. I want to track changes over time.
```

## Tips

- ChatGPT creates clear, structured baseline reports
- Ask for change detection summaries in table format
- Use insights to inform your own SEO roadmap
