---
title: ToolRouter — Agent Use Case Guide
description: Step-by-step guide for completing a task with a specific AI agent using ToolRouter.
url: https://toolrouter.com/tools/persona-generator/use-cases/create-content-strategy-personas/openclaw
---
# How to Create Content Strategy Personas with OpenClaw

OpenClaw generates personas as structured datasets optimized for downstream consumption across your marketing and sales stack. Produce multiple persona profiles in a single session with consistent fields, formatting, and data structure, ready to import into marketing platforms, sales enablement tools, or customer segmentation systems. Built for teams that operationalize personas at scale -- feeding them into ad targeting, email sequences, and scoring models rather than treating them as static reference documents.

## Setup

openclaw mcp add toolrouter -- npx -y toolrouter-mcp

## Steps

1. Connect ToolRouter: openclaw mcp add toolrouter -- npx -y toolrouter-mcp
2. Ask OpenClaw: "Create content strategy personas for [your brand or publication]"
3. OpenClaw generates personas with content preferences, trusted sources, and key questions
4. Use the output to restructure your content calendar around real audience needs

## Example Prompt

```
Build content strategy personas for a SaaS marketing team blog. Include what content formats each persona prefers and where they discover new content.
```

## Tips

- Revisit content personas quarterly as your audience and product evolve
- Assign each piece of planned content to a specific persona to maintain editorial focus
