---
title: ToolRouter — Agent Use Case Guide
description: Step-by-step guide for completing a task with a specific AI agent using ToolRouter.
url: https://toolrouter.com/tools/persona-generator/use-cases/create-content-strategy-personas/claude
---
# How to Create Content Strategy Personas with Claude

Claude builds personas through an iterative dialogue in your terminal that produces nuanced, specific results. Start with your product and market context, then refine each persona through follow-up questions that sharpen demographics, pain points, behavioral patterns, and buying triggers. The conversational depth means you can challenge assumptions, explore edge cases, and push beyond generic templates until each persona feels like a real person your team can design for, not a placeholder demographic summary.

## Setup

claude mcp add toolrouter -- npx -y toolrouter-mcp

## Steps

1. Connect ToolRouter: claude mcp add toolrouter -- npx -y toolrouter-mcp
2. Ask Claude: "Create content strategy personas for [your brand/topic] using persona-generator"
3. Claude generates personas with content preferences, information needs, and distribution channels
4. Use the personas to audit your existing content and identify gaps in your editorial calendar

## Example Prompt

```
Create content strategy personas for our B2B cybersecurity blog. We need personas for the technical practitioner, the CISO, and the compliance officer.
```

## Tips

- Map each persona to specific content formats -- some prefer long-form guides, others want quick checklists
- Include the information journey so you produce content for awareness, consideration, and decision stages
