---
title: ToolRouter — Agent Use Case Guide
description: Step-by-step guide for completing a task with a specific AI agent using ToolRouter.
url: https://toolrouter.com/tools/persona-generator/use-cases/create-buyer-personas/openclaw
---
# How to Create Buyer Personas with OpenClaw

OpenClaw generates personas as structured datasets optimized for downstream consumption across your marketing and sales stack. Produce multiple persona profiles in a single session with consistent fields, formatting, and data structure, ready to import into marketing platforms, sales enablement tools, or customer segmentation systems. Built for teams that operationalize personas at scale -- feeding them into ad targeting, email sequences, and scoring models rather than treating them as static reference documents.

## Setup

openclaw mcp add toolrouter -- npx -y toolrouter-mcp

## Steps

1. Connect ToolRouter: openclaw mcp add toolrouter -- npx -y toolrouter-mcp
2. Ask OpenClaw: "Create a buyer persona for [your product and market]"
3. OpenClaw generates a detailed profile with demographics, goals, and pain points
4. Iterate by asking for additional personas covering different market segments

## Example Prompt

```
Create a buyer persona for a fintech app targeting freelancers who struggle with invoicing and tax compliance.
```

## Tips

- Include your competitive landscape for personas that address switching behavior
- Generate personas for both the end user and the economic buyer when they differ
