---
title: ToolRouter — Use Case
description: Step-by-step guide for a real-world ToolRouter use case with agent-specific instructions.
url: https://toolrouter.com/tools/persona-generator/use-cases/create-buyer-personas
---
# Create Buyer Personas for Marketing Campaigns

Every effective marketing campaign starts with knowing exactly who you are talking to. Buyer personas turn abstract audience segments into concrete, research-backed profiles that guide messaging, channel selection, and content strategy. Without them, marketing teams default to generic messaging that resonates with nobody in particular.

AI-powered persona generation analyzes market data, behavioral patterns, and industry research to produce detailed buyer profiles in minutes instead of weeks. Each persona includes demographics, psychographics, goals, frustrations, preferred channels, objection patterns, and buying triggers. The output is structured enough to plug directly into campaign briefs, ad targeting, and content calendars -- giving your entire team a shared understanding of who they are building for.

**Tool:** [Persona Generator](https://toolrouter.com/tools/persona-generator)
**Skills:** create_persona, generate_images

## Agent Guides

- [How to Create Buyer Personas with Claude](https://toolrouter.com/tools/persona-generator/use-cases/create-buyer-personas/claude): Guide for Claude
- [How to Create Buyer Personas with ChatGPT](https://toolrouter.com/tools/persona-generator/use-cases/create-buyer-personas/chatgpt): Guide for ChatGPT
- [How to Create Buyer Personas with Copilot](https://toolrouter.com/tools/persona-generator/use-cases/create-buyer-personas/copilot): Guide for Copilot
- [How to Create Buyer Personas with OpenClaw](https://toolrouter.com/tools/persona-generator/use-cases/create-buyer-personas/openclaw): Guide for OpenClaw
