---
title: ToolRouter — Agent Use Case Guide
description: Step-by-step guide for completing a task with a specific AI agent using ToolRouter.
url: https://toolrouter.com/tools/persona-generator/use-cases/build-target-customer-profiles/openclaw
---
# How to Build Target Customer Profiles with OpenClaw

OpenClaw generates personas as structured datasets optimized for downstream consumption across your marketing and sales stack. Produce multiple persona profiles in a single session with consistent fields, formatting, and data structure, ready to import into marketing platforms, sales enablement tools, or customer segmentation systems. Built for teams that operationalize personas at scale -- feeding them into ad targeting, email sequences, and scoring models rather than treating them as static reference documents.

## Setup

openclaw mcp add toolrouter -- npx -y toolrouter-mcp

## Steps

1. Connect ToolRouter: openclaw mcp add toolrouter -- npx -y toolrouter-mcp
2. Ask OpenClaw: "Build an ideal customer profile for [your product]"
3. OpenClaw generates a comprehensive ICP with qualification and disqualification criteria
4. Use the profile to align your sales, marketing, and product teams on target accounts

## Example Prompt

```
Create a target customer profile for our AI-powered customer support platform. Focus on mid-market SaaS companies with high ticket volume and existing Zendesk or Intercom usage.
```

## Tips

- Include signals that indicate a company is actively looking for your type of solution
- Revisit your ICP quarterly as your product evolves and you learn from closed deals
