---
title: ToolRouter — Agent Use Case Guide
description: Step-by-step guide for completing a task with a specific AI agent using ToolRouter.
url: https://toolrouter.com/tools/persona-generator/use-cases/build-target-customer-profiles/chatgpt
---
# How to Build Target Customer Profiles with ChatGPT

ChatGPT generates personas as rich, narrative profiles that bring your target audience to life in a format anyone on your team can understand. Describe your product and market, and receive detailed buyer or user personas with motivations, objections, channel preferences, and day-in-the-life context explained in accessible language. The collaborative format makes it easy to share personas across marketing, product, and sales teams, and ChatGPT can tailor the output for different audiences -- detailed for strategists, concise for executives.

## Setup

{"mcpServers":{"toolrouter":{"command":"npx","args":["-y","toolrouter-mcp"]}}}

## Steps

1. Configure ToolRouter in ChatGPT
2. Ask: "Create an ideal customer profile for [your product and market]"
3. ChatGPT produces a structured ICP with firmographics, technographics, and buying triggers
4. Request: "Now create a disqualification checklist and a lead scoring rubric based on this ICP"

## Example Prompt

```
Build a target customer profile for our marketing automation platform. We are best for DTC e-commerce brands doing $5M-$50M in annual revenue with a 3+ person marketing team.
```

## Tips

- Ask ChatGPT to compare your ICP against common market segments to find underserved niches
- Request expansion criteria showing when an existing customer is ready for an upsell
