---
title: ToolRouter — Agent Use Case Guide
description: Step-by-step guide for completing a task with a specific AI agent using ToolRouter.
url: https://toolrouter.com/tools/persona-generator/use-cases/build-audience-segments/openclaw
---
# How to Build Audience Segments with OpenClaw

OpenClaw generates personas as structured datasets optimized for downstream consumption across your marketing and sales stack. Produce multiple persona profiles in a single session with consistent fields, formatting, and data structure, ready to import into marketing platforms, sales enablement tools, or customer segmentation systems. Built for teams that operationalize personas at scale -- feeding them into ad targeting, email sequences, and scoring models rather than treating them as static reference documents.

## Setup

openclaw mcp add toolrouter -- npx -y toolrouter-mcp

## Steps

1. Connect ToolRouter: openclaw mcp add toolrouter -- npx -y toolrouter-mcp
2. Ask OpenClaw: "Build audience segments for [your product and market]"
3. OpenClaw generates distinct segments with targeting parameters and messaging
4. Iterate to refine segments based on your specific market positioning

## Example Prompt

```
Create 5 audience segments for an eco-friendly home goods brand. Include demographics, values, shopping behavior, and the best channels to reach each.
```

## Tips

- Start broad and then ask to split high-potential segments into sub-segments
- Include your pricing tier so segments align with willingness-to-pay
