---
title: ToolRouter — Agent Use Case Guide
description: Step-by-step guide for completing a task with a specific AI agent using ToolRouter.
url: https://toolrouter.com/tools/keyword-research/use-cases/research-by-search-intent/chatgpt
---
# How to Research Keywords by Search Intent with ChatGPT

ChatGPT categorizes keywords by search intent and uses those categories to build a comprehensive content strategy. It explains the difference between informational, navigational, commercial, and transactional intent, then recommends specific content formats and CTAs for each category to maximize conversion at every stage of the funnel.

## Setup

{"mcpServers":{"toolrouter":{"command":"npx","args":["-y","toolrouter-mcp"]}}}

## Steps

1. Configure ToolRouter in ChatGPT
2. Ask: "Classify these keywords by search intent and find related keywords for each intent type"
3. ChatGPT categorizes keywords into informational, commercial, transactional, and navigational
4. Request: "Build a content plan where each page targets the right intent"
5. Get a complete content calendar mapped to search intent

## Example Prompt

```
Classify my keyword list by search intent and tell me what type of content I should create for each group.
```

## Tips

- ChatGPT is excellent at recommending content formats for each intent type
- Ask for examples of top-ranking content for each intent category
- Request a content template tailored to each intent type
