---
title: ToolRouter — Agent Use Case Guide
description: Step-by-step guide for completing a task with a specific AI agent using ToolRouter.
url: https://toolrouter.com/tools/keyword-research/use-cases/build-content-calendar/claude
---
# How to Build a Content Calendar with Claude

Claude builds a keyword-driven content calendar through an interactive planning session. After researching keywords, ask it to organize them by season, priority, and content type, then generate a month-by-month publishing schedule with content briefs for each piece. Refine the calendar conversationally until it matches your team's capacity.

## Setup

claude mcp add toolrouter -- npx -y toolrouter-mcp

## Steps

1. Connect ToolRouter: claude mcp add toolrouter -- npx -y toolrouter-mcp
2. Ask Claude: "Find keywords around 'email marketing' and cluster them into content topics"
3. Claude groups keywords into pillar and cluster pages using cluster_keywords
4. Ask: "Turn these clusters into a 3-month content calendar with publishing priorities"
5. Claude creates a calendar with suggested publish dates, content types, and target keywords per piece
6. Request: "Identify any topic gaps we should fill with additional keywords"

## Example Prompt

```
Find all keywords related to "content marketing" and organize them into a 3-month content calendar. Prioritize by search volume and competition.
```

## Tips

- Ask Claude to flag keyword cannibalization risks between planned articles
- Claude can create internal linking plans between pillar and cluster pages
- Request a priority score for each article based on difficulty and business value
