---
title: ToolRouter — Agent Use Case Guide
description: Step-by-step guide for completing a task with a specific AI agent using ToolRouter.
url: https://toolrouter.com/tools/keyword-research/use-cases/build-content-calendar/chatgpt
---
# How to Build a Content Calendar with ChatGPT

ChatGPT transforms keyword research data into a structured content calendar with clear publication dates, content types, and target keywords for each piece. It balances quick wins with long-term authority building, suggests seasonal timing for relevant topics, and can generate complete content briefs for each calendar entry.

## Setup

{"mcpServers":{"toolrouter":{"command":"npx","args":["-y","toolrouter-mcp"]}}}

## Steps

1. Add ToolRouter to ChatGPT via MCP configuration
2. Ask: "Find and cluster keywords for 'digital marketing' into a content plan"
3. ChatGPT organizes keywords into topical clusters with publishing recommendations
4. Request: "Create a weekly publishing schedule for Q2 based on these clusters"
5. Get a complete calendar with titles, target keywords, and content types

## Example Prompt

```
Build a content calendar around "small business marketing". Cluster the keywords and give me a month-by-month publishing plan.
```

## Tips

- ChatGPT creates beautifully formatted content calendars ready for team review
- Ask for seasonal content recommendations woven into the calendar
- Request content briefs for the first month of the calendar
