---
title: ToolRouter — Agent Use Case Guide
description: Step-by-step guide for completing a task with a specific AI agent using ToolRouter.
url: https://toolrouter.com/tools/get-brand-logo/use-cases/create-competitive-analysis-boards/chatgpt
---
# How to Create Competitive Analysis Boards with ChatGPT

ChatGPT makes logo collection a conversational task where you can describe what you need and get organized, context-rich results. Request logos by company name or domain, get suggestions for additional brands you might be missing from your showcase, and receive the assets with helpful guidance on logo variants and placement recommendations for your specific project. ChatGPT can also help you think through the strategic side -- which logos carry the most credibility for your particular audience and how to arrange them for maximum impact.

## Setup

{"mcpServers":{"toolrouter":{"command":"npx","args":["-y","toolrouter-mcp"]}}}

## Steps

1. Configure ToolRouter in ChatGPT
2. Ask: "Fetch logos for all major CRM platforms using get-brand-logo"
3. ChatGPT retrieves logos and organizes them by market segment
4. Request: "Create a competitive positioning summary with each logo"
5. Use the logos and analysis for your competitive board

## Example Prompt

```
Fetch logos for Salesforce, HubSpot, Pipedrive, Zoho CRM, Close, and Copper. Help me build a competitive comparison chart.
```

## Tips

- ChatGPT can pair each logo with a brief competitive positioning summary
- Ask for logos organized in a format matching your comparison template
- Request a market map layout suggestion based on the competitors identified
