---
title: ToolRouter — Agent Use Case Guide
description: Step-by-step guide for completing a task with a specific AI agent using ToolRouter.
url: https://toolrouter.com/tools/generate-video/use-cases/generate-seasonal-marketing-videos/claude
---
# How to Generate Seasonal Marketing Videos with Claude

Claude handles seasonal campaigns as multi-step creative projects in your terminal. Describe the seasonal theme and promotional offer, generate the initial video, then iterate on the festive elements and urgency through natural conversation. Claude can produce an entire holiday campaign suite -- teaser, launch, and final-day videos -- in a single session.

## Setup

claude mcp add toolrouter -- npx -y toolrouter-mcp

## Steps

1. Connect ToolRouter: claude mcp add toolrouter -- npx -y toolrouter-mcp
2. Describe the seasonal content: "Generate a Black Friday video ad with urgency and countdown vibes"
3. Claude creates the seasonal video using text_to_video
4. Create variations: "Make a version for Christmas, one for New Year"
5. Generate platform-specific cuts for each social channel

## Example Prompt

```
Generate a 15-second Black Friday video ad. Dark background with gold accents, dramatic reveals of discount percentages, ticking clock urgency. End with "Shop Now" CTA and store URL. Vertical for Instagram Stories.
```

## Tips

- Plan seasonal content in advance but generate at the last minute for freshness
- Ask Claude to generate a full seasonal campaign with teaser, launch, and final-day videos
- Use image_to_video to add seasonal themes to your existing product photos
