---
title: ToolRouter — Agent Use Case Guide
description: Step-by-step guide for completing a task with a specific AI agent using ToolRouter.
url: https://toolrouter.com/tools/deep-research/use-cases/investigate-customer-needs/chatgpt
---
# How to Investigate Customer Needs with ChatGPT

ChatGPT delivers deep research as a guided briefing that adapts to your level of expertise and specific information needs. Ask a complex question and receive a structured analysis with clear sections, supporting evidence, and strategic recommendations that you can share directly with stakeholders. The explanatory style makes dense research accessible to people who need to understand the findings and their implications without reading through the raw sources or constructing the narrative themselves.

## Setup

{"mcpServers":{"toolrouter":{"command":"npx","args":["-y","toolrouter-mcp"]}}}

## Steps

1. Configure ToolRouter in ChatGPT
2. Ask: "Research customer needs in [market/category] from forums and reviews"
3. ChatGPT synthesizes customer pain points and unmet needs
4. Request: "Create customer need profiles for the top 5 underserved segments"
5. Ask for product opportunity scores based on need urgency and competitive gaps

## Example Prompt

```
Research what small business owners need from accounting software that existing tools are not providing. What are the biggest frustrations?
```

## Tips

- ChatGPT creates compelling customer need narratives for stakeholder buy-in
- Ask for verbatim customer quotes that illustrate each pain point
- Request a need-gap matrix showing which needs are served by which competitors
