---
title: ToolRouter — Agent Use Case Guide
description: Step-by-step guide for completing a task with a specific AI agent using ToolRouter.
url: https://toolrouter.com/tools/competitor-research/use-cases/research-competitor-marketing/openclaw
---
# How to Research Competitor Marketing with OpenClaw

OpenClaw analyzes marketing strategies across multiple competitors simultaneously, producing structured reports on messaging themes, channel usage, and positioning angles. The automated approach identifies industry marketing patterns and outputs data formatted for strategic planning tools and competitive tracking databases.

## Setup

openclaw mcp add toolrouter -- npx -y toolrouter-mcp

## Steps

1. Connect ToolRouter: openclaw mcp add toolrouter -- npx -y toolrouter-mcp
2. Ask: "Research the marketing strategy of Stripe and Square"
3. OpenClaw analyzes their marketing approach and returns structured findings
4. Request: "Compare their positioning and identify messaging white space"
5. Apply insights to your own marketing strategy

## Example Prompt

```
Research marketing strategies for Stripe and Square. Compare their messaging and identify positioning opportunities.
```

## Tips

- OpenClaw can analyze marketing across many competitors quickly
- Ask for structured output for marketing team presentations
- Combine with brand-extract for visual brand comparison
