---
title: ToolRouter — Agent Use Case Guide
description: Step-by-step guide for completing a task with a specific AI agent using ToolRouter.
url: https://toolrouter.com/tools/competitor-research/use-cases/research-competitor-marketing/copilot
---
# How to Research Competitor Marketing with Copilot

Copilot surfaces competitor marketing intelligence while you work on your own marketing pages, landing pages, or product copy in your IDE. Research how competitors position their products and refine your own messaging in the same session, keeping competitive awareness integrated with content creation.

## Setup

{"mcpServers":{"toolrouter":{"command":"npx","args":["-y","toolrouter-mcp"]}}}

## Steps

1. Add ToolRouter to Copilot MCP config
2. Ask: "Research marketing strategy for Vercel and Netlify"
3. Review the marketing analysis inline
4. Ask: "How do they position their developer experience messaging?"
5. Use insights to inform your marketing copy and landing pages

## Example Prompt

```
Research the marketing strategies of Vercel and Netlify. Focus on how they target developers.
```

## Tips

- Useful for writing marketing copy informed by competitive positioning
- Ask Copilot to suggest landing page copy based on competitor gaps
- Compare developer marketing approaches while building your docs site
