---
title: ToolRouter — Agent Use Case Guide
description: Step-by-step guide for completing a task with a specific AI agent using ToolRouter.
url: https://toolrouter.com/tools/competitor-research/use-cases/research-competitor-marketing/claude
---
# How to Research Competitor Marketing with Claude

Claude researches competitor marketing strategies and helps you find messaging gaps in an interactive session. After analyzing their positioning, ask Claude to identify underserved audience segments, suggest messaging angles competitors have not explored, or evaluate whether their marketing claims align with their actual product capabilities.

## Setup

claude mcp add toolrouter -- npx -y toolrouter-mcp

## Steps

1. Connect ToolRouter: claude mcp add toolrouter -- npx -y toolrouter-mcp
2. Ask Claude: "Research the marketing strategy of Linear using the competitor-research tool"
3. Claude analyzes their positioning, messaging, and marketing channels
4. Ask: "How does their messaging differ from Jira and Asana?"
5. Request: "Identify messaging angles they are not covering that we could own"

## Example Prompt

```
Research the marketing strategy of Linear. Analyze their positioning, key messages, and marketing channels. Compare with Jira and suggest differentiation angles.
```

## Tips

- Ask Claude to extract specific messaging frameworks competitors use
- Request a messaging matrix comparing competitors' value propositions
- Chain with web-search for deeper analysis of specific campaigns
