---
title: ToolRouter — Agent Use Case Guide
description: Step-by-step guide for completing a task with a specific AI agent using ToolRouter.
url: https://toolrouter.com/tools/competitor-research/use-cases/research-competitor-marketing/chatgpt
---
# How to Research Competitor Marketing with ChatGPT

ChatGPT analyzes competitor marketing and generates strategic intelligence reports. It deconstructs messaging frameworks, identifies channel strategies, and explains why certain marketing approaches work for specific competitors. The clear analytical format helps marketing teams build differentiated campaigns based on competitive understanding.

## Setup

{"mcpServers":{"toolrouter":{"command":"npx","args":["-y","toolrouter-mcp"]}}}

## Steps

1. Configure ToolRouter in ChatGPT
2. Ask: "Analyze the marketing strategy of Canva including messaging and channels"
3. ChatGPT researches the competitor and presents a marketing breakdown
4. Request: "Compare Canva's marketing approach with Figma and Adobe Express"
5. Ask for actionable recommendations for your own marketing strategy

## Example Prompt

```
Research Canva's marketing strategy. Analyze their messaging, content marketing, and customer acquisition channels.
```

## Tips

- ChatGPT is great at identifying messaging patterns and brand voice
- Ask it to draft counter-positioning messaging for your brand
- Request a marketing channel priority matrix based on competitor analysis
