---
title: ToolRouter — Tool Detail
description: Detailed documentation for a ToolRouter tool including skills, parameters, and examples.
url: https://toolrouter.com/tools/competitor-research
---
# Competitor Research

Generate a comprehensive intelligence report on any company from their website URL. Covers identity, positioning, pricing, social media, content, advertising, reviews, hiring, infrastructure, financials, and competitive landscape in one call.

- **Version:** 0.02
- **Categories:** analytics, marketing
- **Homepage:** https://toolrouter.com/tools/competitor-research

## Skills (1)

### Research Competitor (`research_competitor`)

Takes a competitor URL and returns a comprehensive intelligence report including company overview, positioning, pricing, social media presence, content strategy, advertising activity, customer reviews, hiring signals, and competitive landscape.

**Parameters:**

| Name | Type | Required | Description |
|------|------|----------|-------------|
| `url` | string | Yes | URL of the competitor website to research (e.g. https://linear.app) |
| `sections` | array | No | Sections to include in the report. Omit for all sections. Use fewer sections to reduce cost and time. |

**Returns:** Competitive intelligence report with executive summary, key insights, and 12 sections covering identity, positioning, social, content, ads, reviews, and more.

**Examples:**

*Full competitive research on a SaaS company:*

```json
{
  "url": "https://linear.app"
}
```

*Quick positioning and pricing check:*

```json
{
  "url": "https://notion.so",
  "sections": [
    "identity",
    "positioning"
  ]
}
```

*Social and advertising deep dive:*

```json
{
  "url": "https://figma.com",
  "sections": [
    "social",
    "content",
    "advertising"
  ]
}
```

## Quick Start

```bash
# Via CLI
TOOLROUTER_API_KEY=tr_live_xxx npx -y toolrouter-mcp call competitor-research research_competitor --url https://linear.app

# Via REST API
curl -H "Authorization: Bearer tr_live_xxx" \
     -d '{"tool":"competitor-research","skill":"research_competitor","input":{"url":"https://linear.app"}}' \
     https://api.toolrouter.com/v1/tools/call
```

## Frequently Asked Questions

### What does a competitor report include?

It can cover identity, positioning, pricing, social, content, advertising, reviews, hiring, infrastructure, financials, and competitive landscape from one website URL.

### Can I keep the report focused on just a few areas?

Yes. Pass a `sections` array to narrow the analysis, such as `["identity", "positioning"]` for a quick overview or `["social", "content", "advertising"]` for marketing.

### Do I need the full site or just the homepage URL?

Use the homepage URL. The tool is designed to start from one public URL and build the report from there.

### Is this instant or does it take a while?

It runs asynchronously and can take roughly 45 to 120 seconds. Poll with `get_job_result` until the report is ready.

---

## Get Started with ToolRouter

**Already connected?** Call any tool with `use_tool({ tool, skill, input })`. Browse tools with `discover` or visit https://toolrouter.com/llms-full.txt

**New to ToolRouter?** Connect with one command (no API key needed — auto-provisions on first use):

```bash
# MCP (Claude Code, Codex CLI)
claude mcp add toolrouter -- npx -y toolrouter-mcp

# MCP (Cursor, Windsurf, Cline, VS Code, Gemini CLI, Claude Desktop)
{"mcpServers":{"toolrouter":{"command":"npx","args":["-y","toolrouter-mcp"]}}}

# Claude Chat / Claude Cowork / Claude Mobile — add as a connector:
# Settings → Connectors → Add custom connector → URL: https://api.toolrouter.com/mcp

# ChatGPT — add as an app:
# Settings → Apps → Advanced settings → enable Developer mode → Create app → MCP Server URL: https://api.toolrouter.com/mcp

# CLI (works instantly, no restart needed)
npx -y toolrouter-mcp tools                    # browse all tools
npx -y toolrouter-mcp search "seo"             # search by keyword
npx -y toolrouter-mcp call seo analyze_page --url https://example.com
```

Free tools work immediately. For paid tools, visit https://toolrouter.com/claim to add credits.

All platforms: https://toolrouter.com/connect | Full catalog: https://toolrouter.com/llms-full.txt | Docs: https://toolrouter.com/docs