---
title: ToolRouter — Tool Detail
description: Detailed documentation for a ToolRouter tool including skills, parameters, and examples.
url: https://toolrouter.com/tools/brand-mentions-ai
---
# Brand Mentions AI

Check what ChatGPT, Claude, Gemini, and Perplexity say about your brand with web search enabled — matching the real user experience. Start with monitor for a full picture, use check_recommendations for "best X" queries.

- **Version:** 0.01
- **Categories:** marketing, analytics
- **Workflow:** monitor → check_recommendations

## Skills (2)

### Monitor Brand Mentions (`monitor`)

Query ChatGPT, Claude, and Gemini to check how each AI model talks about your brand. Returns mentions, sentiment, framing, and competitor comparisons. ⏱ 30-60s async — returns job_id, poll with get_job_result.

**Parameters:**

| Name | Type | Required | Description |
|------|------|----------|-------------|
| `brand` | string | Yes | Your brand or company name to monitor (e.g. "Notion", "Acme Corp") |
| `industry` | string | No | Industry or category for context (e.g. "project management", "CRM software") |
| `queries` | array | No | Optional custom queries to ask AI models. If omitted, auto-generates brand-specific queries. |
| `models` | array | No | Which AI models to query. Defaults to all four. Perplexity is skipped if no key is configured. |

**Returns:** Comprehensive brand mention report across AI models with sentiment, framing, competitors, and recommendations

**Examples:**

*Monitor how AI models talk about Notion:*

```json
{
  "brand": "Notion",
  "industry": "project management"
}
```

*Check brand mentions with custom queries:*

```json
{
  "brand": "Stripe",
  "industry": "payment processing",
  "queries": [
    "what is the best payment gateway",
    "Stripe review",
    "Stripe vs competitors"
  ]
}
```

*Monitor across specific models only:*

```json
{
  "brand": "Figma",
  "industry": "design tools",
  "models": [
    "chatgpt",
    "claude"
  ]
}
```

### Check AI Recommendations (`check_recommendations`)

Ask AI models "best X" queries for your industry and check if your brand gets recommended. Shows rank, who gets recommended instead, and competitive positioning. ⏱ 20-40s async — returns job_id, poll with get_job_result.

**Parameters:**

| Name | Type | Required | Description |
|------|------|----------|-------------|
| `brand` | string | Yes | Your brand or company name (e.g. "Slack", "Mailchimp") |
| `category` | string | Yes | Product category for recommendation queries (e.g. "team messaging app", "email marketing platform") |
| `queries` | array | No | Optional custom recommendation queries. If omitted, auto-generates "best X" queries from category. |
| `models` | array | No | Which AI models to query. Defaults to all three. |

**Returns:** Recommendation analysis showing if and where your brand gets recommended by AI models

**Examples:**

*Check if Slack gets recommended as a messaging app:*

```json
{
  "brand": "Slack",
  "category": "team messaging app"
}
```

*Check recommendations with custom queries:*

```json
{
  "brand": "Mailchimp",
  "category": "email marketing",
  "queries": [
    "best email marketing platform for small business",
    "top email marketing tools 2026"
  ]
}
```

## Quick Start

```bash
# Via CLI
TOOLROUTER_API_KEY=tr_live_xxx npx -y toolrouter-mcp call brand-mentions-ai monitor --brand Notion --industry project management

# Via REST API
curl -H "Authorization: Bearer tr_live_xxx" \
     -d '{"tool":"brand-mentions-ai","skill":"monitor","input":{"brand":"Notion","industry":"project management"}}' \
     https://api.toolrouter.com/v1/tools/call
```

---

## Get Started with ToolRouter

**Already connected?** Call any tool with `use_tool({ tool, skill, input })`. Browse tools with `discover` or visit https://toolrouter.com/llms-full.txt

**New to ToolRouter?** Connect with one command (no API key needed — auto-provisions on first use):

```bash
# MCP (Claude Code, Codex CLI)
claude mcp add toolrouter -- npx -y toolrouter-mcp

# MCP (Cursor, Windsurf, Cline, VS Code, Gemini CLI, Claude Desktop)
{"mcpServers":{"toolrouter":{"command":"npx","args":["-y","toolrouter-mcp"]}}}

# Claude Chat / Claude Cowork / Claude Mobile — add as a connector:
# Settings → Connectors → Add custom connector → URL: https://api.toolrouter.com/mcp

# ChatGPT — add as an app:
# Settings → Apps → Advanced settings → enable Developer mode → Create app → MCP Server URL: https://api.toolrouter.com/mcp

# CLI (works instantly, no restart needed)
npx -y toolrouter-mcp tools                    # browse all tools
npx -y toolrouter-mcp search "seo"             # search by keyword
npx -y toolrouter-mcp call seo analyze_page --url https://example.com
```

Free tools work immediately. For paid tools, visit https://toolrouter.com/claim to add credits.

All platforms: https://toolrouter.com/connect | Full catalog: https://toolrouter.com/llms-full.txt | Docs: https://toolrouter.com/docs