---
title: ToolRouter — Agent Use Case Guide
description: Step-by-step guide for completing a task with a specific AI agent using ToolRouter.
url: https://toolrouter.com/tools/brand-extract/use-cases/research-brand-positioning/openclaw
---
# How to Research Brand Positioning with OpenClaw

OpenClaw researches brand positioning across the competitive landscape in one automated pass, producing structured positioning data with visual identity comparisons, messaging analysis, and market placement metrics. The batch approach builds comprehensive positioning databases for strategic planning and brand evolution tracking.

## Setup

openclaw mcp add toolrouter -- npx -y toolrouter-mcp

## Steps

1. Connect ToolRouter: openclaw mcp add toolrouter -- npx -y toolrouter-mcp
2. Ask: "Extract brand elements from 5 competitors in the project management space"
3. OpenClaw batch-extracts from all sites and returns structured data
4. Request: "Create a positioning matrix comparing all brands"
5. Use the matrix to identify gaps and opportunities in the market

## Example Prompt

```
Extract brand elements from asana.com, monday.com, clickup.com, notion.so, and linear.app. Create a positioning matrix.
```

## Tips

- OpenClaw handles large batch extractions efficiently
- Ask for structured output you can import into strategy tools
- Re-run quarterly to track how competitor positioning evolves
