---
title: ToolRouter — Agent Use Case Guide
description: Step-by-step guide for completing a task with a specific AI agent using ToolRouter.
url: https://toolrouter.com/tools/brand-extract/use-cases/research-brand-positioning/copilot
---
# How to Research Brand Positioning with Copilot

Copilot helps you research brand positioning from your IDE while building or updating your brand presence. Compare your visual identity against competitors while implementing design changes, ensuring every front-end decision is grounded in competitive positioning awareness.

## Setup

{"mcpServers":{"toolrouter":{"command":"npx","args":["-y","toolrouter-mcp"]}}}

## Steps

1. Add ToolRouter to Copilot MCP config
2. Ask: "Extract brand elements from mybrand.com and competitor.com"
3. Review the brand data comparison inline
4. Ask: "How should our product's visual design differentiate from this competitor?"
5. Apply positioning insights to your design implementation

## Example Prompt

```
Compare brand positioning between mybrand.com and competitor.com based on their visual identity.
```

## Tips

- Useful when making design decisions that affect product positioning
- Copilot can translate positioning insights into concrete design specifications
- Compare before implementing major visual redesigns
