---
title: ToolRouter — Agent Use Case Guide
description: Step-by-step guide for completing a task with a specific AI agent using ToolRouter.
url: https://toolrouter.com/tools/brand-extract/use-cases/research-brand-positioning/claude
---
# How to Research Brand Positioning with Claude

Claude researches brand positioning by extracting and comparing visual identities across your competitive set. After the analysis, discuss how your positioning differs visually, ask Claude to map competitors on a brand perception grid, or get recommendations for visual adjustments that would strengthen your differentiated market position.

## Setup

claude mcp add toolrouter -- npx -y toolrouter-mcp

## Steps

1. Connect ToolRouter: claude mcp add toolrouter -- npx -y toolrouter-mcp
2. Ask Claude: "Extract brand elements from mybrand.com, competitor1.com, and competitor2.com"
3. Claude runs extract_brand on all three and collects the results
4. Ask: "Based on these brand elements, map out the positioning of each brand"
5. Claude creates a positioning analysis showing how each brand differentiates
6. Request: "Where is the white space in this positioning landscape?"

## Example Prompt

```
Extract brand elements from slack.com, discord.com, and teams.microsoft.com. Map their brand positioning and tell me where the differentiation opportunities are.
```

## Tips

- Claude can create visual positioning maps based on extracted brand dimensions
- Ask for positioning recommendations grounded in the data
- Run across 5-10 competitors for a comprehensive market landscape
