---
title: ToolRouter — Use Case
description: Step-by-step guide for a real-world ToolRouter use case with agent-specific instructions.
url: https://toolrouter.com/tools/brand-extract/use-cases/research-brand-positioning
---
# Research Brand Positioning in Market

Brand positioning is the space a brand occupies in the minds of its target audience relative to competitors. Understanding positioning requires looking at how a brand presents itself visually, what language it uses, and how those choices compare to alternatives in the market.

ToolRouter's extract_brand skill gives you objective data on the specific design and messaging choices a brand makes. By running it across a brand and its key competitors, you can map out the positioning landscape: who looks premium vs. accessible, who leads with innovation vs. reliability, and where the gaps are.

This research is fundamental for brand strategists developing positioning statements, startup founders trying to find white space in crowded markets, and marketing teams evaluating whether their current positioning still differentiates them. Data-driven positioning research replaces gut feelings with evidence, making it easier to align teams and justify strategic decisions.

**Tool:** [Brand Extract](https://toolrouter.com/tools/brand-extract)
**Skills:** extract_brand

## Agent Guides

- [How to Research Brand Positioning with Claude](https://toolrouter.com/tools/brand-extract/use-cases/research-brand-positioning/claude): Guide for Claude
- [How to Research Brand Positioning with ChatGPT](https://toolrouter.com/tools/brand-extract/use-cases/research-brand-positioning/chatgpt): Guide for ChatGPT
- [How to Research Brand Positioning with Copilot](https://toolrouter.com/tools/brand-extract/use-cases/research-brand-positioning/copilot): Guide for Copilot
- [How to Research Brand Positioning with OpenClaw](https://toolrouter.com/tools/brand-extract/use-cases/research-brand-positioning/openclaw): Guide for OpenClaw
