---
title: ToolRouter — Agent Use Case Guide
description: Step-by-step guide for completing a task with a specific AI agent using ToolRouter.
url: https://toolrouter.com/tools/brand-extract/use-cases/build-brand-comparison-reports/chatgpt
---
# How to Build Brand Comparison Reports with ChatGPT

ChatGPT creates polished brand comparison reports with side-by-side visual analysis. It compares palettes, typography, and design language across competitors, identifies industry design conventions, and generates executive-ready reports that support brand strategy decisions with concrete competitive evidence.

## Setup

{"mcpServers":{"toolrouter":{"command":"npx","args":["-y","toolrouter-mcp"]}}}

## Steps

1. Configure ToolRouter in ChatGPT
2. Ask: "Extract brand elements from 3-4 competitor websites and compare them"
3. ChatGPT scans each site and presents the brand elements
4. Request: "Create a comparison matrix highlighting the biggest differences"
5. Ask for strategic recommendations based on the comparison

## Example Prompt

```
Compare the brand identity of stripe.com, square.com, and adyen.com. Which looks most premium? Most approachable? Most innovative?
```

## Tips

- ChatGPT excels at narrating brand stories from comparative data
- Ask it to rank brands on specific dimensions like trust, innovation, or elegance
- Great for creating client-ready brand benchmarking presentations
