---
title: ToolRouter — Agent Use Case Guide
description: Step-by-step guide for completing a task with a specific AI agent using ToolRouter.
url: https://toolrouter.com/tools/brand-extract/use-cases/analyze-competitor-brand-identity/copilot
---
# How to Analyze Competitor Brand Identity with Copilot

Copilot analyzes competitor brand identity from your IDE, useful when building design systems or brand-aware components. Research how competitors present their visual identity while implementing your own, ensuring your design decisions are informed by competitive context without breaking your development workflow.

## Setup

{"mcpServers":{"toolrouter":{"command":"npx","args":["-y","toolrouter-mcp"]}}}

## Steps

1. Add ToolRouter to Copilot MCP config
2. In Copilot Chat: "Analyze the brand identity of competitor.com"
3. Review the extracted brand elements directly in your editor
4. Ask: "How should our design system differ from this competitor?"
5. Apply the insights while building your components

## Example Prompt

```
Extract the brand identity from linear.app. Suggest how our design system should differentiate.
```

## Tips

- Ideal for making brand-informed design decisions during development
- Compare competitor palettes against your existing theme config
- Use insights to inform component styling and design token choices
