---
title: ToolRouter — Use Case
description: Step-by-step guide for a real-world ToolRouter use case with agent-specific instructions.
url: https://toolrouter.com/tools/brand-extract/use-cases/analyze-competitor-brand-identity
---
# Analyze a Competitor's Brand Identity Elements

Understanding how competitors present themselves visually and verbally is critical for positioning your own brand. But manually auditing a competitor's website for colors, fonts, imagery style, and messaging tone is tedious and error-prone.

ToolRouter's extract_brand skill automates this process by scanning a competitor's website and extracting every brand identity element it can detect. This includes their color system, typography choices, logo placement patterns, and visual hierarchy. You get a structured breakdown of how they present their brand digitally.

This analysis is essential when launching a new product in a crowded market, repositioning an existing brand, or pitching to a client who wants to differentiate from specific competitors. Having concrete data about competitor branding transforms vague discussions about "standing out" into specific, actionable design decisions.

**Tool:** [Brand Extract](https://toolrouter.com/tools/brand-extract)
**Skills:** extract_brand

## Agent Guides

- [How to Analyze Competitor Brand Identity with Claude](https://toolrouter.com/tools/brand-extract/use-cases/analyze-competitor-brand-identity/claude): Guide for Claude
- [How to Analyze Competitor Brand Identity with ChatGPT](https://toolrouter.com/tools/brand-extract/use-cases/analyze-competitor-brand-identity/chatgpt): Guide for ChatGPT
- [How to Analyze Competitor Brand Identity with Copilot](https://toolrouter.com/tools/brand-extract/use-cases/analyze-competitor-brand-identity/copilot): Guide for Copilot
- [How to Analyze Competitor Brand Identity with OpenClaw](https://toolrouter.com/tools/brand-extract/use-cases/analyze-competitor-brand-identity/openclaw): Guide for OpenClaw
