---
title: ToolRouter — Agent Use Case Guide
description: Step-by-step guide for completing a task with a specific AI agent using ToolRouter.
url: https://toolrouter.com/tools/brand-extract/use-cases/analyze-brand-sentiment/claude
---
# How to Analyze Brand Sentiment with Claude

Claude assesses brand sentiment by analyzing visual and content signals from your website, then discusses the findings interactively. Ask Claude to compare your brand perception signals against competitors, identify elements that convey trust versus urgency, or suggest visual changes that could shift perception toward your goals.

## Setup

claude mcp add toolrouter -- npx -y toolrouter-mcp

## Steps

1. Connect ToolRouter: claude mcp add toolrouter -- npx -y toolrouter-mcp
2. Ask Claude: "Extract brand elements from mybrand.com and analyze the overall brand impression"
3. Claude extracts visual and messaging elements, then provides a perception analysis
4. Ask: "Does this brand feel premium, approachable, or corporate based on these elements?"
5. Claude maps specific design choices to the impressions they create

## Example Prompt

```
Extract brand elements from mybrand.com. Based on the colors, typography, and layout, what impression does this brand create? Is it aligned with a premium positioning?
```

## Tips

- Claude can identify disconnects between brand intent and actual visual signals
- Ask for specific recommendations to shift perception in a desired direction
- Compare your brand's signals against best-in-class examples in your category
