---
title: ToolRouter — Use Case
description: Step-by-step guide for a real-world ToolRouter use case with agent-specific instructions.
url: https://toolrouter.com/tools/brand-extract/use-cases/analyze-brand-sentiment
---
# Analyze How a Brand Is Perceived Online

A brand is not just its logo and colors -- it is the sum of signals it sends through every word, image, and design choice on its website. Understanding how these elements come together to form an impression is crucial for brand strategists, marketing teams, and agencies evaluating brand health.

ToolRouter's extract_brand skill captures the full spectrum of brand signals from a website, including the visual identity, messaging patterns, and tonal cues that shape visitor perception. By analyzing these elements together, you can assess whether a brand's digital presence aligns with its intended positioning.

This analysis is particularly useful for brands preparing for a refresh, agencies pitching brand strategy engagements, and marketing teams trying to understand why their brand perception doesn't match their intent. The extracted data provides objective evidence to support subjective brand conversations, turning "I think our brand feels off" into "here are the specific elements creating that impression."

**Tool:** [Brand Extract](https://toolrouter.com/tools/brand-extract)
**Skills:** extract_brand

## Agent Guides

- [How to Analyze Brand Sentiment with Claude](https://toolrouter.com/tools/brand-extract/use-cases/analyze-brand-sentiment/claude): Guide for Claude
- [How to Analyze Brand Sentiment with ChatGPT](https://toolrouter.com/tools/brand-extract/use-cases/analyze-brand-sentiment/chatgpt): Guide for ChatGPT
- [How to Analyze Brand Sentiment with Copilot](https://toolrouter.com/tools/brand-extract/use-cases/analyze-brand-sentiment/copilot): Guide for Copilot
- [How to Analyze Brand Sentiment with OpenClaw](https://toolrouter.com/tools/brand-extract/use-cases/analyze-brand-sentiment/openclaw): Guide for OpenClaw
