---
title: ToolRouter — Agent Use Case Guide
description: Step-by-step guide for completing a task with a specific AI agent using ToolRouter.
url: https://toolrouter.com/tools/ad-library-search/use-cases/research-market-specific-ads/chatgpt
---
# How to Research Market-Specific Ads with ChatGPT

ChatGPT researches regional advertising strategies and explains how messaging and creative approaches vary between markets. It identifies cultural nuances in ad copy, highlights localization best practices, and can generate market-specific creative recommendations that help your team adapt global campaigns for local audiences.

## Setup

{"mcpServers":{"toolrouter":{"command":"npx","args":["-y","toolrouter-mcp"]}}}

## Steps

1. Configure ToolRouter in ChatGPT
2. Ask: "Find ads for 'insurance' targeting France on Facebook and Google"
3. ChatGPT presents regional ad data with localized messaging examples
4. Request: "What should I know about advertising in this market?"
5. Ask for a localization checklist based on what local advertisers are doing

## Example Prompt

```
Search for "insurance" ads targeting France on Facebook and Google. What localization patterns should I follow?
```

## Tips

- ChatGPT can explain cultural nuances in advertising approaches
- Ask for region-specific compliance or regulatory considerations
- Request side-by-side comparisons of the same brand across different markets
