---
title: ToolRouter — Agent Use Case Guide
description: Step-by-step guide for completing a task with a specific AI agent using ToolRouter.
url: https://toolrouter.com/tools/ad-library-search/use-cases/research-competitor-ad-creatives/claude
---
# How to Research Competitor Ad Creatives with Claude

Claude researches competitor ad creatives and helps you analyze creative strategies through conversation. After finding their ads across Facebook and Google, ask Claude to identify messaging patterns, suggest what creative approaches are working best, or compare ad strategies across multiple competitors in a single session.

## Setup

claude mcp add toolrouter -- npx -y toolrouter-mcp

## Steps

1. Connect ToolRouter to Claude: claude mcp add toolrouter -- npx -y toolrouter-mcp
2. Ask Claude: "Search for ads run by competitor.com on Facebook and Google using the Ad Library Search tool"
3. Claude calls search_facebook_ads and search_google_advertisers, returning active ad creatives
4. Ask follow-up: "What messaging themes appear most often in their ads?"
5. Claude can analyze patterns across multiple competitors in a single session

## Example Prompt

```
Use the Ad Library Search tool to find all ads run by HubSpot on Facebook and Google. Summarize their main messaging themes and ad formats.
```

## Tips

- Claude excels at identifying patterns across dozens of ad creatives in one conversation
- Ask Claude to export findings as a table comparing competitor messaging strategies
- Search multiple competitors to map the full competitive advertising landscape
