---
title: ToolRouter — Use Case
description: Step-by-step guide for a real-world ToolRouter use case with agent-specific instructions.
url: https://toolrouter.com/tools/ad-library-search/use-cases/research-competitor-ad-creatives
---
# Research Competitor Ad Creatives

Knowing what ads your competitors run is one of the most valuable competitive intelligence activities in digital marketing. By searching ad libraries across Facebook and Google, you can see their exact copy, imagery, calls to action, and landing pages — revealing their positioning strategy and what resonates with your shared audience.

ToolRouter's Ad Library Search tool lets you query Facebook and Google ad libraries programmatically. Search by company name, keyword, or industry to surface active and recent ads. You get full creative details including ad copy, media type, and estimated reach, giving you a clear picture of what your competitive landscape looks like.

This research is invaluable when planning new campaigns, entering a new market, or trying to differentiate your messaging. Instead of guessing what might work, you can learn from what competitors have already tested and proven in the market.

**Tool:** [Ad Library Search](https://toolrouter.com/tools/ad-library-search)
**Skills:** search_facebook_ads, search_google_advertisers

## Agent Guides

- [How to Research Competitor Ad Creatives with Claude](https://toolrouter.com/tools/ad-library-search/use-cases/research-competitor-ad-creatives/claude): Guide for Claude
- [How to Research Competitor Ad Creatives with ChatGPT](https://toolrouter.com/tools/ad-library-search/use-cases/research-competitor-ad-creatives/chatgpt): Guide for ChatGPT
- [How to Research Competitor Ad Creatives with Copilot](https://toolrouter.com/tools/ad-library-search/use-cases/research-competitor-ad-creatives/copilot): Guide for Copilot
- [How to Research Competitor Ad Creatives with OpenClaw](https://toolrouter.com/tools/ad-library-search/use-cases/research-competitor-ad-creatives/openclaw): Guide for OpenClaw
