---
title: ToolRouter — Agent Use Case Guide
description: Step-by-step guide for completing a task with a specific AI agent using ToolRouter.
url: https://toolrouter.com/tools/ad-library-search/use-cases/find-successful-ad-formats/claude
---
# How to Find Successful Ad Formats with Claude

Claude discovers winning ad formats and explains why certain creative types outperform others in your niche. After the analysis, ask Claude to recommend which formats to test for your campaigns, discuss budget allocation across formats, or generate creative briefs for the most promising ad types.

## Setup

claude mcp add toolrouter -- npx -y toolrouter-mcp

## Steps

1. Connect ToolRouter: claude mcp add toolrouter -- npx -y toolrouter-mcp
2. Ask Claude: "Search Facebook ads for 'fitness app' and show me what ad formats are used most"
3. Claude calls search_facebook_ads and categorizes results by format (carousel, video, image, etc.)
4. Pick a top advertiser: "Now get all of BrandX's Facebook ads and break down their format mix"
5. Claude calls get_facebook_company_ads and shows which formats they invest in most

## Example Prompt

```
Search Facebook ads for "meal delivery" and tell me which ad formats are most common. Then get all ads from HelloFresh and analyze their format breakdown.
```

## Tips

- Claude can categorize hundreds of ads by format quickly
- Ask for format recommendations based on your product type and budget
- Compare format usage across multiple competitors to find consensus patterns
